I don’t know, I’m still learning. Unlike so many of the online businesses that offer classes and target some element of the client’s life that they want to develop, I am a writer of fiction. Sure, I occasionally sprout some wise words. But I’m selling novels.
This means the business plan isn’t the same. This means I’m the odd one out in the groups I’m a part of online. This means I have to find my own way to increase numbers.
Doing the same shit over and over and expecting more than what I have already is crazy (actually that is the definition). But changing things and whining (I know that’s what I’m doing now, bear with) and throwing money that I don’t have spare at the situation for adverts is a slimey dick move. Hey, you guys who are reading are my tribe. I don’t want to change to be commercial and lose you. No way.
I love you guys who come back every day to read this blog. And we already know how emotional I get with those who have brought my books (hugs all round). You guys are awesome.
Thing is, this creative needs to get her shit together and start taking over the world.
So I’m making a plan and sharing it here so that people can learn (if this is successful) or see this as a warning. And so I can be held accountable.
Areas that need to be worked upon;
So far I haven’t had to pay for adverts. But we’ve stalled a little, the numbers haven’t grown for viewers of this site or with sales. Need to get out there more.
There are facebook ads. Still considering.
Spread the Word is a blog that advertises books. Pay X amount and they share it far and wide online for a set period of time.
Bookbub.com… this needs more research.
Guest posts on other sites with links always back to this place.
Quotes. I find quotes and memes (are they the same thing?) very attractive and will share them all day long. It makes sense to make my own and put them out there.
Facebook pages that let you spread the word. I’ve done these a lot and they worked really well when I first started blogging. But that was then, this is now and it seems more like a waste of time to keep posting book covers and links when nothing happens.
Geek conventions. These gatherings over a weekend of people who love the same anime/scifi/music/show/films as I do is where I need to get myself to and pitch the books at them directly (not throwing). My first convention is in September. If I can survive that and do alright then I probably will consider going to more next year.
Of course I try to respond to comments on social media. No need to be rude. But I am not turning the comments on on this blog. Heck no. That could lead to anarchy. And I’m not ready for that.
The newsletter. People are going to end up sick and tired of hearing about this damn newsletter. But it’s here and I love working on it (I must’ve worked on a magazine in a past life) and I want to develop the list of people who receive it so I can do deals and giveaways directly to them. That might happen in the next couple of months or it might be next year, it all depends on growth.
The numbers jump mostly around Friday for the series. Is that what you’re all into? That and the reviews? Things plateau out when an opinion piece goes up. Is that a hint? I really put up things that interest me. Of late, I’ve been trying to structure things more with dedicated themes for certain days, so far, no-one seems impressed.
Maybe I should look into getting people to do guest post.
Maybe I should cut back my days to Monday, Wednesday, Friday.
Maybe I should add more spunk.
I’m working on it.
Well that’s the plan so far. Things are going to change as I come across new ideas and find that some stuff fails epically. But all we can do is try. Let me know over on my facebook page if anything greatly annoys you about all this or if you have a smashing idea.
Oh, and I Heart Pop Asia is coming soon.