Why is the call to action important?
It keeps the reader engaged beyond the post you put up online. Keep them reading, get them to fall in love with what’s on offer. Then you’ve increased your chances of getting them to follow through with the action. Sign up or buy now.
It’s stupid to assume. And I’ve been one of those stupid people. I assumed that by having my books published and putting a link on my site that people will just follow the link and buy. Of course they didn’t, they’re not stupid. They come and get what they want from my blog and then continue on because they owe me nothing and I haven’t shown them the call to action or offered them an incentive for following through.
For that assumption, I’m sorry. All I’ve been doing has been putting out writing that leads nowhere. In a way, I’ve wasted the time of the editors who fixed up my books, the distributors who have my books listed, and those people who have read them and support me. Sorry I haven’t been doing my part.
Now, the call to action needs to be placed logically so a reader goes from reading to considering what’s next. Because let’s be realistic, you want a reader to finish the post first, not to get distracted at the start (one of the reasons why I hate adverts in the middle of a post), so place it at the end. Make it clear what happens if they press the button. Related articles. Download free book. Sign a petition.
It might be scary asking people to do something and you don’t want to be annoying or shove it into their faces every five seconds like a stripper’s ass (mind you, they do find success in doing that, it just depends on the customer you’re marketing to).
You can do it calmly. Just point it out like “hey, if you liked that, then you might like this and you get a bonus gift for doing it now.” And have it at the end of each post.
Know what you want to happen. There’s no point bringing attention to a call to action if it’s not clear. I want people to subscribe so my call to action is asking them to hand over their email address for a free book straight away, and then some cool exclusives each time a newsletter is sent out. That’s why that form will be at the bottom of this post first if you’re reading on your phone, and at the top of the side bar if you’re reading on the computer.
Direct the attention to where it’s needed, stop sitting back and wondering why it’s not working.