But I ignore a lot of this stuff. Skim over and find the posts that interest me personally.
It feels a little creepy that Facebook uses spy algorithms to identify my likes and dislikes and places the adverts that would appeal the most in front of me. Then again, book retailers do the same thing with their recommended reads. Still too weird for me. A computer shouldn’t be more intimate with me than people; and knowing all of that stuff is intimate.
Am I alone in the ignoring most adverts? Is anyone else so desensitized from it all that it has to be something amazing to catch your eye?
I ask because it is something that most experts recommend for online businesses; do a Facebook ad campaign. Make sure you add pixels to your site (it’s a code generated by Facebook that helps track movements of people). Be mobile friendly. Engage your ideal customer.
Then I come across people who say they wasted money on adverts that didn’t convert. Did they do something wrong? Was their sales pitch slimey? Is their product not good enough?
Or can it be that adverts don’t work?
Seriously. What is the big secret when it comes to a successful campaign? Is it worth risking cash money on possibly getting people to visit my site and consider reading my books and signing up for the newsletter?
Here’s my worries. Even though doing the things that is suggested for selling books online (giveaways, build email list, get reviews) haven’t worked for me, is there any possibility that paying social media to share my advert around that it will give me a different result? The short answer; I fear not.
As I’ve stated in previous posts, I don’t do very well with online stuff. But put me IRL somewhere and I’m happy to talk to people and share my weirdness. IRL is normally advised against because it costs more money and time. So I’m breaking the rules liking something that is inefficient for most.
The long answer; unless I try and I follow a set plan of action I won’t know if adverts (and online marketing in general) works. I can see that most of my attempts at marketing has been half-assed. But surely something should give, at least in a half-assed way by now.
This is problematic. Damned if I do and damned if I don’t. Or do I go with my gut instinct? Yeah, that odd gurgle that warns me off spending money on something I’m not sure will work. Probably best to break the rules and do the marketing that makes me happy.
I’m undecided about adverts. If I skim past most, what are the odds that people will stop and think “this sounds interesting, I’m going to follow this link and read more from this author” and do it?