“Make $100,000 in your first year.”
“Use the formula I’ve devised to become successful.”
And all of them adamant their system is the only way to success. Yeah, I’ve been suckered to follow the links, hand over my email, watch videos that are little more than sales pitches even though they promise the world (it was the accent that caught me last time, so nice). Sometimes they have good ideas. Most times they’re repeating what each other says.
But no matter what, by doing nothing, nothing changes. Only watching videos and signing up for more tutorials means no one is achieving anything. Tutorials are a procrastination drug; learn from someone else, still feel like you’re doing something with your time, decide it’s too hard or against your morals, and do nothing.
Been there, done that.
Now for action.
As I’ve been learning, I’ve disregarded those really horrible tactics that are a hard no for me. But I’ve also been accumulating other ideas, great ones, and trying them out. I’m curious to see if they work out in different ways to what I expected.
And the things the tutorials write off completely as inefficient, well, I’m trying them out because I want to know for myself. Heck, they might just work out for me. So far the safe norm hasn’t.
For example; building my email subscriber list. Online, I had a grand total of 2 sign up. Many times I changed the opt-in to make it more appealing, but no-one wanted in. Went to one pop culture convention and had 21 sign up for the chance to win a toy dragon. I failed math, but that’s a pretty big increase from doing something that I was being taught not to do. When I sent out a welcoming email, only 3 bounced back (either I entered the wrong data because of poor handwriting or it was incorrect info or I’m a terrible admin). Good odds.
Doing marketing IRL is classified as “inefficient” by most. It costs money to go places, time taken off from work, and if you don’t sell out of your stock, you’re stuck with it. Most experts will say that marketing online is the better option.
I find IRL to be amazing. Not only increase numbers on my list and sell some books (not as many as I’d hoped), but I had fun meeting new people. And the con vibe is a little addictive.
We’re not machines. Efficiency isn’t everything. We should do things that we enjoy, try something that we’re advised against doing, after all, this is how we’re going to be spending our lives. If I wanted to be efficient I would’ve chosen a different passion. But I like books and now I like marketing IRL.
A formula might make you “successful” if you follow it exactly. But if you’re going through the motions, what’s the point?
Enjoying your passions, having fun with your time, that’s important. So listen, try, forget the crap, and focus on what’s useful to you. Success isn’t always about money, it’s the quality of life.