Authors have thirty seconds to convince the reader to buy. About the time it takes for an elevator to go from the top floor to the basement. Plenty of time to convince people that society sucks, time to go hide in a fantasy world.
Readers don’t need chapter summaries. We only need a few points to know if it is something we want to read.
How do you write a blurb that’s on point?
KISS it; keep it simple, stupid.
Answer these questions.
Who is the main character?
What world do they live in?
When does everything change?
Where are they heading?
Why is there hope?
What? Been asleep for one thousand years in Alizaria.
When? Mysteriously woken.
Where? To go home.
Why? She’s alone.
Once you’ve answered, you can re-arrange these points and focus on something specific.
Blair Fitzpatrick has woken up after being cursed to sleep for a thousand years and is not happy. The angels have ascended, everyone she knows and loves in Alizaria is dead, except for Roy, and now she is the most wanted enemy of the state.
All Blair wants is to go home. If she can…
That’s 55 words. I have about 100 more to play with. A blurb should be about 100 to 200, remember, you don’t have long to pitch the idea to your customer.
Add an excerpt that shows the mood of the story.
“See this? I can do anything I want now. Anything. You didn’t put me to sleep for the night like a small child. You put me down like an animal. There was NOTHING!” She gasped for more air. “NOTHING FOR ONE THOUSAND YEARS! NO LIGHT, NO SOUND, NO FEELING. I didn’t even dream.” She placed her mouth next one wizard’s ear. “What kind of monster would do that to a kid?”
She moved to the next one. “Now, for the real question. What kind of monster has awakened?”
The reader knows right away the sort of story to expect. The most important thing; DON’T LIE! False advertisement will cost you returning readers, reviews, and your soul. It’s a dick move and you don’t want to be that dickhead.
Recap; KISS it, be direct and short, add an excerpt, don’t lie.
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